IXA

/01 Research & Problem Understanding

The Challenge: Landing a UI/UX Job in a Competitive Market

The design job market is crowded. Many talented candidates compete for a limited number of roles, making interviews high-stakes and stressful. To understand these challenges, I conducted surveys and interviews with junior designers.

Key findings:

• Anxiety & Pressure: 4 out of 5 participants felt nervous during interviews, unsure how to present themselves.

• Lack of Realistic Practice: Most practiced interviews alone, with no feedback or realistic simulation.

• Limited Research: Many underprepared when it came to researching the companies they applied to.

User Surveys

interview

Empathy Map

Affinity Maps

/02 Ideation

From Pain Points to Product Idea

Rather than another guide or question list, I envisioned a smart, interactive experience — something more personal and effective.

IXA was born: an AI-powered app that simulates job interviews and provides real-time, actionable feedback tailored to UI/UX roles.

Key Features:

• Mock Interviews: Role-specific questions based on job title, company, and experience level

• Instant Feedback: AI-generated critique to highlight strengths and suggest improvements

• Company Context: Prompts and research reminders based on the target company

• Tutorial Hub: Curated articles and exercises to help users continuously grow

persona

/03 Design Process

Designing the User Journey

I created wireframes, flows, and a high-fidelity prototype in Figma. The experience was broken into four main parts:

1. Onboarding: A quick, thoughtful intake form to personalize the experience.

2. Interview Screen: A clean, calming interface showing the question, answer input, and AI feedback.

3. Feedback Summary: A final report with performance insights and personalized learning suggestions.

4. Tutorials: A resource library with interview and UX-specific guides.

/04 Usability Testing & Iteration

Listening to Users, Refining the Experience

I tested the prototype with 5 junior designers and discovered the following:

• Problem: Users didn’t understand why they needed to provide company/job info.
  Fix: Added contextual explanations during onboarding.

• Problem: The three-column layout felt cramped.
  Fix: Simplified it to two columns for clarity and better focus.

• Problem: Users were unsure when the interview ended.
  Fix: Added end-of-session indicators and clearer navigation.

Added steps and explanations of what to do. Because
not everyone understood why to fill out this form

/05 Final Design & Features

IXA now delivers a full coaching experience:

• Personalized, realistic mock interviews

• 
  

• Company-focused preparation prompts

• Learning hub for continuous improvement

Feedback

Interview analysis, questions, and recommendations based on your Interview

Tutorials

Here are the latest articles covering UI/UX design.

/06 Next Steps

To further evolve IXA:

• Add voice and video mock interviews

• Expand the question bank with niche UX roles

• Track user progress over time

• Test with hiring managers for real-world validation